IT Industry Marketing Services
Japan Is America’s #1 IT Customer
American companies planning for growth in international markets should look first at Japan. According to the National Science Foundation, based on the most recent data available, Japan is the world’s #1 importer of technology products from the U.S.
Japanese companies and consumers like and trust American products. And they appreciate that American companies are reliable suppliers of the highest quality IT products and services. The strong Yen has made American IT exports even more competitive, and improving economic conditions should result in new opportunities.
While the strong Yen has made U.S. IT products more affordable, it has also resulted in an increase in sales and operating costs in an already expensive arena. And the marketing and sales cycle is typically longer in Japan and more complicated because of the language and business culture differences. In other words, effective marketing is more important than ever.
Trilliant Offers Specialized Marketing Services to IT Companies
Information technology is a highly specialized and technical industry. Our principals have literally decades of IT experience on the ground in Japan, and our IT communications staff in Japan and the U.S. work with industry experts to make sure the Japanese language information we help our clients prepare is effective and accurate. Trilliant can help you develop a professional Japanese website and Japanese brochures, trade show displays and other marketing material.
Our ability to contribute to your success in Japan doesn't end with your first sale. Trilliant can continue to support your Japan operations by helping you recruit and develop a local engineering and sales team or maintain a productive relationship with a Japanese distributor or technology partner.