Trilliant will help you improve your search engine rankings.
It's All About Relevancy
The search engine business is competitive! In order for Google, MSN and Yahoo (and a multitude of smaller search engines) to attract and retain customers they must play by the same rules you do; i.e. satisfy their customers.
Search engine customers want information that is relevant to the question they typed in the search form. If they get what they're looking for odds are they'll become and remain loyal customers.
It follows that finding relevant information is the top priority for the search engines. If your site is relevant to the search, Google et al want to find you.
Trilliant will show you how to gain prominence in search engine rankings by applying a set of simple and practical rules and procedures. We also provide search engine optimization maintenance services to our clients.
Search Engine Advertising
One of the reasons for Google's phenomenal success is the targeted advertising programs they pioneered and that are now available from other search engines. When executed well, search engine advertising can be very effective. Best of all, you pay only for results and your results are measurable and amenable to statistical evaluation. Trilliant can help you dynamically manage an effective search engine marketing program. This must be an iterative and ongoing program; i.e. execute, measure, modify, execute and measure again.
Income from Search Engine Advertising
Search engine adverting revenue comes primarily from "click through" ad results. Google and several other search engines don't depend entirely on advertising on their own pages to generate this income. They'll place relevant advertising on your web site assuming people interested in your site will be interested in related sites; e.g. if you sell canoes Google might place ads for canoe guide services on your web site. Great care must be taken to avoid confusing visitors to your web site and diluting your message. Trilliant will help you evaluate the advertising revenue opportunities and address the pros and cons of exploiting them.